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Event Details
If music is your passion you need to know how to make it your business. This seminar will show you the business side of music and provide you with skills and knowledge you can use to move your career forward. We will cover the legal and financial issues affecting songwriting, recording, touring, how to market yourself & your music and the range of DIY (Do It Yourself) tools available to you. You will also learn about the players who influence your success and how to interact with them. In short, this seminar will help you navigate through the land mines of the music industry.
Your Music, Your Business
Presenter: Donald C. Gorder; Berklee College of Music, Boston MA
Chair, Music Business/Management
Introduction ~
overview of the music business; state of the music indus-try and changes & challenges
The Business of Songwriting ~
basics of Copyright; what is copyright-able, ownership & registration, the Five Rights, duration and infringe-ment. Music Publishing; the role of the publisher, music licensing - sources and income and songwriter-publisher contracts
The Business of Recorded Music ~
Where: Cuesta College Student
record labels - major vs indie, re-cording industry economics; risk/reward, realities of signing, 360 deals and indie label contract example
The Business of Live Music and Touring ~
clubs and small venues; relationships with club managers and live gig contracts. Tour budgeting; costs, profit, saving money and accounting & taxes. Agents, managers and promoters; promoter's proposal and town hall concert
Marketing with Social Media ~
YouTube; search engine optimization, the art of tagging a video, becoming a partner, creating a strategy. Face-book; Facebook marketing, music pages, event invites and how to gain "Likes," understanding your fan, and "champions" - who are they and what can they do for you? Twitter; creating the perfect bio, how to gain followers, be present, be engaged and be important. Case study, Karmin
DIY (Do It Yourself) and DTF (Direct to Fan) Tools for Independent Musicians ~
booking, sales, licensing out, licensing in, crowd-sourced funding, marketing, networking, analytics
Where: Cuesta College Associated Students Auditorium, Bldg 5400
MAP: http://www.cuesta.edu/maps/map.htm
MUST BUY $2.00 PARKING PERMIT FROM ANY PARKING PERMIT MACHINE ALSO SHOWN ON MAP
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When & Where
Cuesta College, San Luis Obispo Campus
Associated Students Auditorium, Building 5400
San Luis Obispo,
CA 93403-8106
Friday, October 14, 2011 from 1:00 PM to 5:00 PM (PT)
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Hosted By
Business & Entrepreneurship Center at Cuesta College
The Business and Entrepreneurship Center at Cuesta College (BEC) program, an initiative of the Economic and Workforce Development Program through the California Community Colleges, is a network of Community College professionals working in strategic partnerships with businesses, industry and community organizations to identify and meet California's economic development needs in the areas of business improvements and entrepreneurship training.
